How do you choose the products you sell?

The label gets my attention. The evidence has to keep it.

My standard is straightforward: a product should have a clear purpose, sensible ingredients and dosing, credible quality information, and claims that don’t outrun what we actually know. A beautiful bottle can hold an underwhelming idea.

Why I chose Thorne

You’ll notice every supplement in this shop is from Thorne. I keep the selection focused on products I can explain clearly: what’s in them, why I carry them, and where they might fit.

Quality control matters to me. Thorne describes four rounds of in-house testing, from raw materials through the shelf life of finished formulas. That gives me something concrete to look at beyond the front of the bottle. Read Thorne’s testing process.

I look for independent checks, too. Some Thorne products carry NSF Certified for Sport certification. That program checks product contents and screens for banned substances. I check the specific product; the certification doesn’t apply to every bottle just because it says Thorne. What NSF certification covers.

The formula still has to earn its place. Ingredient amounts, serving size, tolerability, and the evidence behind the intended use all matter. Testing can help tell us what’s in a product. It doesn’t tell us that you need it.

Why one brand? A focused shelf makes it easier to explain the choices here. Thorne is the brand I’ve chosen for this shop; that doesn’t mean it’s the only company making worthwhile products, or that every Thorne formula belongs in your routine.

And yes, this is a retail business. I sell these products and earn money from those sales. I personally pack the orders. You deserve to understand both why I carry something and when food, a different approach, or no purchase makes more sense.

Start with the claim

What is it supposed to do? Was the evidence collected in humans? At what dose, for how long, and in people like the person considering it? A study of an ingredient is not automatically a study of every blend that contains a sprinkle of it.

For example, the 49-study protein meta-analysis examined supplementation alongside resistance training. Citing it to imply a scoop builds the same muscle without exercise would leave out the part doing a lot of the work.

Then look at the actual product

I look for transparent ingredient amounts, practical serving sizes, allergen information, and relevant quality verification. Independent certification can help assess what’s in a product. NSF describes testing for label accuracy and contaminants; that is not proof a supplement will deliver a particular health result.

Check certification for the specific product. A brand having some certified products doesn’t mean every product carries the same certification. And FDA does not approve dietary supplements for safety and effectiveness before marketing the way it approves medicines.

For a closer look at how I interpret evidence, see Show Me the Study.

Sources checked September 19, 2026. Thorne selection discussion added September 28, 2026. General education; your own care plan comes from your clinician.